SEO Spam: What does it involve?

SEO spam can also be called as spamdexing and can come in all types. There are some techniques that can be considered as obvious spam, yet there are some that can not be clearly tagged as spam but should still be avoided. Here are some of the things you should stay away from:

1. Transparent Links -These are links that are actually inside the page but users can't see because they are the same color as the background.
2. Hidden Links - Some users put links behind graphics. Although not visible to the user, search engines can actually find them.
3. Keyword Stuffing - A technique that loads content or meta tags of a website with keywords and are repeated over and over again.
4. Misleading Links - These are links that appear to lead to one site but actually ends up to another site.
5. Duplicate Content - Duplicate content on a website is believed to be a ploy or a technique that tricks a search engine crawler into thinking that the site is more relevant than it actually is.
6. Cloaking - This technique is used to make a highly optimized version of your page appear to search engines, but more user-friendly page appear to site visitors.
7. Too Much Cross Linking - This can be a sign that the company has built multiple domains strictly for the purpose of creating a false linking structure with a single website.

Only search engines can tell what constitutes spam. SEO spam fills the search engine results pages with results that have little or no value at all to the searcher. So try not to fall for these techniques so your search engine ranking will not suffer and get your site penalized and banned by search engines.